About this episode
Most cattlemen are taught to buy low and sell high — but what if the real profit lives in what you buy back, not what you sell?
In this episode, Daniel, Zach, and Derek break down sell/buy marketing, a cash-flow-driven approach to cattle trading that flips the traditional buy/sell mindset on its head. Instead of hoping the market rewards you at sale time, sell/buy marketing locks in your margin upfront by selling the overvalued animal and immediately identifying an undervalued buyback — turning a cow herd into a continuously appreciating asset instead of a once-a-year calf check.
The guys share the core numbers and formulas you need to know, walk through examples in real time, and even dive into the emotional side of ranching, with the ultimate goal of sharing sell/buy marketing not as the only way to successfully ranch, but as an option for a way to successfully ranch.
In this episode
- The difference between traditional buy/sell thinking and the sell/buy mindset
- The core numbers every rancher needs before making a trade
- Why you should never sell an animal until you've already identified your buyback
- A real, step-by-step walkthrough of the cattle square formula using actual sale barn data
- How intrinsic value works
- Why a down market can create more buyback opportunity than a rising one
- The emotional attachment that keeps cow-calf producers from culling overvalued cows
Resources & links
Connect with us
More episodes
- Episode 2 — Building a Profitable Ranch: How RFP Transformed Our Operations & Our Lives
- Episode 3 — There's No One Way to Ranch, with Toby Holsted
- Episode 5 — How Profitable Ranchers Think Differently with John Haskell
- Episode 8 — Know Exactly What You Want, with the Vision Flight team
- Episode 9 — The Real Cost of Rebuilding the Cow Herd
- Episode 10 — What 10 Years Away Taught a Fifth-Generation Rancher, with Logan Pribbeno
- Episode 11 — Owning Dirt vs. Building a Ranch: A Land Access Discussion
Listen & subscribe
New episodes every two weeks. Subscribe so you never miss one.
← All episodes