About this episode
In this episode, hosts Derek Jackson, Zach Hopson, and Daniel Unruh introduce the story behind The Ranch Rolodex and explain why they believe the right relationships can completely change the trajectory of a ranching business. Rather than focusing on perfect operations or overnight success, they share the real stories of building businesses through leased ground, custom work, mentorship, hard lessons, and a willingness to challenge traditional ways of thinking.
The conversation explores each host's ranching journey, the people and programs that shaped their businesses, and the mindset shifts that allowed them to see opportunities where others saw limitations. They also share the mission behind the podcast: creating a place where ranchers can learn from the people who have helped them grow, while encouraging listeners to build stronger businesses through relationships, accountability, and continuous learning.
In this episode
- Why we started The Ranch Rolodex and what listeners can expect from future episodes
- Each of our unique paths into ranching and the challenges that shaped our businesses
- How relationships, mentorship, and surrounding yourself with the right people can accelerate growth
- The business lessons we learned through Ranching for Profit and other educational experiences
- Why challenging traditional assumptions about land ownership, cattle ownership, and custom work opened new opportunities
- How setbacks, changing circumstances, and a willingness to adapt have influenced our operations
- The mission of the podcast and why we hope it helps other ranchers build stronger businesses and meaningful connections
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About the show
The Ranch Rolodex is where ranching, business, and relationships come together. Hosted by Derek Jackson, Zach Hopson, and Daniel Unruh, the show is built around conversations with the people who know what it means to start from nothing and build something real — from cattle and land deals to entrepreneurship, leadership, and hard-earned life lessons.
Every episode pulls a new contact from “The Ranch Rolodex” — the kind of people you call when there's a problem to solve, a deal to make, or wisdom to pass down. Make sure to hit subscribe so you never miss an episode.
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